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Corporate Video


Why We Focus on Substance Over Labels

Corporate video and corporate video production are, however, an unusual combination of terms seldom used in everyday conversation. In fact, we’re confident that there are only two groups of people globally who use this phrase, and even then, it’s not their primary focus. These groups include:

1. Individuals searching for a company to produce almost any type of video for them.
2. Companies aiming to rank on the first page of Google when individuals from group 1 are conducting their searches.

At Linton Films, we fall into the second group. We hope you belong to the first group (and if not, please share this with someone who might). The only other entity that seems to care about ‘corporate video’ is the Google algorithm. In fact, there should be a term for words that exist solely for people to search for them. ‘Neologism’ is the term for new words, so perhaps ‘googlogism,’ though we’re not certain if that will catch on.

To illustrate our point, we’ve reviewed the last two thousand inquiries we’ve received, and nearly all of them request ‘a video,’ ‘a marketing video,’ ‘a training video,’ or ‘a brand video.’ Not a single one specifically mentions wanting a ‘corporate video’ or seeking a ‘corporate video production company.’

Why are we sharing this with you? Because it reflects who we are at Linton Films. As a company, we genuinely contemplate what we do and how we do it. The ‘why’ is as crucial to us as the ‘how.’ We hope this clarity is evident to anyone who has explored our blog at all.


What is Corporate Video

Now that we’ve established that “corporate video” isn’t a distinct entity, what exactly do people mean when they search for “corporate video production” on Google? The straightforward answer is that it refers to videos created by businesses. In the 1980s, John Cleese, the Monty Python star, capitalized on this market by producing comedic corporate videos featuring himself, which only corporations could afford at the time. However, as production costs have decreased and barriers to entry have diminished, “corporate video” now more accurately encompasses videos made by and for businesses.

This category includes a wide range of content, such as marketing videos, brand videos, training videos, explainer videos, and testimonial videos. It serves as a versatile and potent tool used by businesses to communicate with various stakeholders through visual storytelling. The primary objective is to convey a company’s message, values, products, or services in a compelling and engaging manner. These videos are designed to resonate with their intended audience, bolster brand identity, and achieve specific business goals.

The Importance of Corporate Video


In many professions, people spend their days reading—or more accurately, skim-reading. If you want to effectively convey your message, consider using video. It feels less like work for the viewer and aligns well with how Google prioritizes content, given their ownership of YouTube. Having substantial video content on your website can also enhance its appeal (and just so you know, we excel at crafting compelling videos, if you’re interested).


In summary, the term “corporate video” may not be particularly meaningful unless you’re specifically searching for a company like ours and aren’t sure what else to search for on Google. Essentially, it encompasses all the various types of videos that businesses produce. However, these videos play a crucial role in modern business communication, serving diverse purposes ranging from branding and marketing to internal training and external outreach. Video content continues to be a prominent and enduring tool in communication strategies.

If you’re interested in collaborating with us, please reach out below. Alternatively, if you’d like to learn more about why clients choose to work with us, we have that information covered as well.